A+ content that actually sells, not just decorates
A+ content is the most underused space on your Amazon listing. Here’s how to make every module earn its place.
Most brands treat A+ content as a brochure: a big logo, a lifestyle shot and a paragraph about their story. Shoppers scroll straight past it. The brands that win use that space to answer the questions stopping people from buying.
Start with the objections
Read your reviews and questions. What are people unsure about before they buy? Size, fit, what’s in the box, how it compares. Every one of those is an A+ module waiting to be made.
Your A+ content should close the sale, not open the conversation.
Comparison charts do the heavy lifting
A simple comparison chart across your own range keeps shoppers in your catalogue instead of bouncing to a competitor. It’s one of the easiest wins on Amazon.
Design for mobile first
Most Amazon shoppers are on their phone. Keep text large, short and on the image, and check every module on a small screen before you publish.
- Answer the top five buyer questions visually
- Add a comparison chart across your range
- Keep text readable on a phone
- Show the product in use, at real scale
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