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Practical guides, platform updates and honest opinions on Amazon, paid media, SEO, web and brand.
Is your website costing you jobs? A 5-point check for trades
Most trade websites lose enquiries for the same five reasons. Here’s how to spot them on your own site in five minutes.
Is your website costing you jobs? A 5-point check for trades
Why your ads shouldn’t send people to your homepage
Paying for clicks then dropping people on a busy homepage is one of the most common ways trades waste ad money.
Amazon PPC in 2027: what’s changing and how to prepare
New placements, smarter bidding and AI shopping assistants are reshaping Amazon ads. Here’s what to tweak now.
Google Business Profile: the free tool most trades ignore
Before anyone visits your website, they see your Google profile. Here’s how to make it bring in calls.
A+ content that actually sells, not just decorates
A+ content is the most underused space on your Amazon listing. Here’s how to make every module earn its place.
Five GA4 tracking mistakes quietly costing you money
If your conversion data is wrong, every bidding decision is too. These are the errors we fix most often.
How much should a small business spend on Google Ads?
There’s no magic number, but there is a sensible way to work out a starting budget. Here’s how we think about it.
How to rebrand without losing the customers you’ve won
A refresh should build on your equity, not throw it away. A practical framework for evolving your brand.
Local SEO: why every service needs its own page
One ‘Services’ page listing everything you do is holding you back on Google. Here’s the fix.
Why page speed is a revenue metric, not a dev metric
Every second of load time affects conversion. Here’s how to make the business case for a faster site.
SEO content that ranks — and actually sells
Traffic is only half the job. How to write content that answers search intent and moves people to buy.
A simple framework for Meta creative testing
Stop guessing which ads will work. Our four-step process for testing creative that scales.
Growth notes, monthly.
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