Why page speed is a revenue metric, not a dev metric
Every second of load time affects conversion. Here’s how to make the business case for a faster site.
Page speed often lives on a developer’s to-do list. It belongs on the board’s agenda, because it directly affects revenue.
Speed changes behaviour
Slow pages increase bounce rate, reduce pages per session and lower conversion rate — particularly on mobile, where most of your traffic now lives.
A faster site is the cheapest conversion rate optimisation you’ll ever do.
Where to start
- Compress and lazy-load images
- Remove unused apps and third-party scripts
- Serve modern image formats via a CDN
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