Is your website costing you jobs? A 5-point check for trades
Most trade websites lose enquiries for the same five reasons. Here’s how to spot them on your own site in five minutes.
For most trade businesses, the website isn’t the problem people think it is. It’s not about looking fancy. It’s about whether someone standing in their kitchen, phone in hand, can see you’re the right person and get in touch in under a minute.
Grab your phone, open your own website as if you were a customer, and work through these five checks.
1. Does it load fast on a phone?
Most of your customers find you on mobile, often on patchy 4G. If your homepage takes ages to appear, they’ve already tapped back and rung the next result. Big uncompressed photos are the usual culprit.
2. Can they tap to call?
Your phone number should be a tappable link, visible at the top of the page and again as they scroll. If they have to copy it down, a good chunk of them won’t.
If they can’t ring you in one tap, you’re making them work for it.
3. Are your reviews and past work on show?
People are letting a stranger into their home. Real reviews, quoted word for word, and photos of jobs you’ve actually done do more selling than any paragraph about quality and reliability.
4. Is there a quote form?
Not everyone wants to call, especially in the evening when they’re finally sitting down to sort it. A short form asking for the job, postcode and a contact number catches those enquiries.
5. Does it say where you work?
If a customer can’t tell whether you cover their town, many will assume you don’t. List your main areas clearly, ideally on the page itself, not buried in a footer.
- Open your site on your phone, not your laptop
- Time how long it takes to load
- Try to call yourself in one tap
- Count how many reviews you can see without scrolling
- Check your towns are listed
Fail two or more of these and you’re almost certainly paying for clicks that never turn into calls. The good news: every one of them is fixable.
More from the blog.
Why your ads shouldn’t send people to your homepage
Paying for clicks then dropping people on a busy homepage is one of the most common ways trades waste ad money.
Amazon PPC in 2027: what’s changing and how to prepare
New placements, smarter bidding and AI shopping assistants are reshaping Amazon ads. Here’s what to tweak now.
Google Business Profile: the free tool most trades ignore
Before anyone visits your website, they see your Google profile. Here’s how to make it bring in calls.
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