Google Business Profile: the free tool most trades ignore
Before anyone visits your website, they see your Google profile. Here’s how to make it bring in calls.
When someone searches for a roofer, plumber or landscaper near them, the first thing they usually see isn’t a website. It’s the map and the business profiles underneath it. That profile is free, and most trades barely touch it.
Fill in everything
Services, areas covered, opening hours, photos, a proper description. A complete profile looks more trustworthy to customers and gives Google more to work with.
Your Google profile is your shop window. Keep it lit.
Photos of real jobs
Add photos regularly: before and afters, the team, the van, finished work. Real photos beat stock every time, and a profile that’s updated looks like a business that’s busy.
Ask for reviews, every job
The easiest time to get a review is the moment a customer says they’re happy. Send them a direct link while they’re still smiling, and reply to every review you get.
- Complete every section of your profile
- Add new job photos every month
- Send a review link after every finished job
- Reply to every review, good or bad
More from the blog.
Is your website costing you jobs? A 5-point check for trades
Most trade websites lose enquiries for the same five reasons. Here’s how to spot them on your own site in five minutes.
Why your ads shouldn’t send people to your homepage
Paying for clicks then dropping people on a busy homepage is one of the most common ways trades waste ad money.
Amazon PPC in 2027: what’s changing and how to prepare
New placements, smarter bidding and AI shopping assistants are reshaping Amazon ads. Here’s what to tweak now.
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