Local SEO: why every service needs its own page
One ‘Services’ page listing everything you do is holding you back on Google. Here’s the fix.
If your website has a single page that lists every service you offer, Google has a hard time knowing what you’re best at. And customers searching for one specific job land on a page about ten.
One service, one page
Give each main service its own page, with a clear heading, a proper description, photos of that kind of job and reviews that mention it. That page can then rank for the searches that matter.
Be the obvious answer for one search at a time.
Mention where you work
Say clearly which towns and areas you cover, naturally, in the copy. Don’t stuff in a list of fifty villages. Write it the way you’d say it to a customer.
Link it all together
Link service pages to each other where it makes sense, and make sure each one has a clear way to call or ask for a quote.
- One page per main service
- Real photos and reviews for each
- Areas covered, written naturally
- A clear call to action on every page
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